How to Repurpose Holiday Content for January (Without Starting From Scratch)
The holidays are over, your tree is down, and your calendar just flipped to January… but your content folder? Still full of gold.
If you’ve wrapped up the festive season with a mountain of beautiful assets — polished product shots, Reels that performed, cozy lifestyle images — don’t let them gather dust. With a smart content repurposing strategy, that December magic can become your January content plan.
Here’s how to breathe new life into holiday content and turn it into evergreen social media posts that keep your brand visible and consistent through Q1.
1. Reframe Holiday Visuals for a New Year Mood
Not all festive shots scream “Christmas.” Many are just one smart crop away from feeling fresh and relevant again.
What to do:
Crop or blur any holiday-specific decor (tree, lights, stockings).
Reposition cozy product shots as “winter self-care” or “January reset”.
Repurpose team or lifestyle images as “behind the scenes”, “routine reboot”, or “2026 planning” content.
Use outfit content to talk about winter layering, work-from-home style, or feel-good dressing.
📸 Remember: the right caption can shift any image from “holiday cheer” to “January intention.”
2. Turn Holiday Captions Into New Year Messaging
The holidays bring out some of your best writing — reflective, human, heartfelt. That tone is exactly what January calls for.
Try this:
“Grateful for this year” → becomes → “Here’s what we’re taking with us into 2026.”
“So much to celebrate” → becomes → “Our goals for the year ahead.”
Appreciation posts → become → client features or testimonial graphics.
Year-end musings → become → founder insights, team vision, or brand values.
📌 Rewriting your best captions helps keep your voice consistent — without the burnout of writing everything from scratch.
3. Refresh Holiday Reels into High-Performing Evergreen Videos
The good news? Your December Reels are still packed with potential.
Edit smart:
Swap overlays from festive to educational.
Update audio with trending January sounds.
Clip down longer Reels into bite-sized “quick tip” videos.
Use product Reels to create how-tos, mini tutorials, or problem-solution formats.
🎞️ One great video shoot can fuel your feed for weeks — it’s all in how you edit it.
4. Reuse Holiday Campaign Assets for Year-Round Value
Campaign photos. Gift guides. Testimonials. Holiday emails. These are not “end of season” assets — they’re building blocks for your Q1 strategy.
Ideas:
Gift guides → become → “Best sellers for winter” or “What’s trending now”.
Holiday FAQs → become → carousel posts answering real client questions.
Customer reviews → become → social proof in ads, landing pages, and pinned posts.
BTS content → becomes → brand story, team values, or creative process posts.
🌱 Maximize ROI by creating multi-platform content: one photo set can become a Reel, blog header, newsletter banner, Pinterest pin, and more.
5. Build Your January Calendar Around Repurposed Assets
You don’t need to reinvent your entire content plan for January. Instead, anchor it in themes that align with the energy of the season — using content you already have.
Evergreen January themes that perform:
New Year intentions or routines.
“Behind the business” planning.
Productivity and organization.
Self-care, slow living, or wellness.
Winter style, home, or habits.
Best-sellers and repeat-purchase products.
Customer testimonials and transformations.
📅 Start your January content calendar with what you’ve already created — then layer in only what you need.
Final Note: Festive Content Has More Life Than You Think
Holiday content doesn’t expire in January — it evolves.
If you reframe it well, your festive assets can become part of a sustainable January content strategy that feels fresh, aligned, and high-performing.
At Oui, we help brands build intentional, strategic, and low-stress content systems that work across seasons. If you want support turning one campaign into months of evergreen content — you know where to find us.
Want help repurposing your content like a pro?
Let’s build a content system that works as hard as you do.
